Commercial Advertisement
Hewlett-Packard
Hewlett-Packard
A 3 minute television commercial made as part of a classroom workshop course guided by Oni Sen. The film was ideated, shot and edited in 3 weeks on a budget of INR 15000. Batches of both Bachelors and Masters students worked on all aspects of filmmaking from ideation, scripting, storyboarding, casting, location scouting, set design to the direction and final edit. The equipment was provided by the institute on 3 assigned shoot days.
The brief was to create a commercial focusing on empowerment of the youth of India with the help of the cutting-edge technology and innovation of Hewlett-Packard. The objective was to appeal and be inclusive of various intersections of gender, sexuality, physical ability, caste, class and professions of the current generation of Indians. The final outcome was a TVC made highlighting the power of creation and reiterated HP's tagline and message- "Keep Reinventing."
Styling/Costume Design- Chynntia K Doley
Set Design- Exhibition Design Batch, UG19
This is only an educational, non-commercial, non-profit, classroom film. No copyright infringements are either intended, implied or advocated. All relevant rights remain with the concerned product/service.
